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Digital PR
Influencers
Influencer Strategy and Goal Setting
We thoroughly analyze competitors’ media activities, evaluating their coverage and messaging. This helps us identify opportunities and refine strategies to differentiate your brand.
Influencer Identification and Outreach
We create and maintain a targeted media list tailored to your industry and goals, identifying key journalists, bloggers, and influencers who cover relevant topics.
Negotiation and Contracts
We craft compelling angles, pitches, and press releases to capture editor interest, working to secure coverage in traditional print, online, and broadcast media, as well as podcast opportunities.
Content collaboration
We initiate and maintain relationships with media contacts, facilitating ongoing communication to build trust and brand familiarity, develop personal connections, and secure favorable coverage.
Campaign Management
We develop and distribute press kits, design statements, fact sheets, and other materials that provide journalists with the information they need to cover your brand effectively.
Influencer Events and Activations
We manage various media campaigns, including product launches, event promotions, brand announcements, and thought leadership initiatives. Each campaign is tailored to its intended audience to achieve specific objectives.
Monitoring and Reporting
We monitor editorial columns, themes, and trending topics, identifying timely opportunities to position your brand within relevant conversations
Ongoing Relationship Management
We work with your team to practice and prepare for interviews, helping them build confidence, establish key messaging, and avoid potential misinterpretations through best practices and a contextual overview.
Our work with @OldhouseAdam resulted in over 1 million views for Big Chill.
The Results?
Affiliate Marketing
Affiliate Platform Set-up
We assist in selecting and setting up the most suitable affiliate marketing platform for your brand.
Incentive and Commission Strategies
We advise on and negotiate commission structures and incentive programs that motivate affiliates to promote your brand, helping to drive traffic and conversions.
Influencer and Media Outreach
We identify and invite potential media and influencer affiliates to join your program. Additionally, we integrate your affiliate program into ongoing media outreach, securing press coverage and building relationships with key e-commerce and online editors.
Performance Tracking and Optimization
We monitor the performance of affiliate partnerships, analyzing traffic, conversions, and sales to identify opportunities for improvement and optimize results.
Over 11 Months UpSpring Produced:
to Affiliates
to Website
Influenced by
Affiliate Incentives
Event Management
Event strategy and goal setting
Whether it's a trade show, showroom opening, or press preview, we work with you to define the event’s objectives, target audience, and key outcomes, ensuring every detail aligns with your goals.
Event coordination
We offer guidance at any stage of your event planning. Providing venue and vendor recommendations and any other logistical needs such as arranging transportation or accommodations.
Programming
We assist in planning programming, including developing run-of-shows and sourcing speakers and special guests for panels and appearances.
Event branding and messaging
We develop cohesive branding, signage, and messaging that communicates your event’s purpose and resonates with your audience.
Media outreach and invitations
We engage with relevant media outlets, sending out press invites and securing media coverage before, during, and after the event.
Exhibit design and production
We collaborate with designers and production teams to create eye-catching exhibits that highlight your products or services effectively.
Content creation and promotion
We produce event-related content, from press releases to social media campaigns, building buzz and driving attendance.
On-site PR support
Our team provides on-site support, coordinating media interviews, ensuring smooth logistics, and handling any last-minute issues.
Post-event follow-up
We track event coverage, provide post-event reports, and follow up with media attendees to maintain engagement and measure success.
Trade Shows
We are right there with you on the show floor and inside your booth. With a comprehensive plan to maximize your presence before, during, and after the event, we identify PR opportunities and create email nurturing campaigns to keep your brand top-of-mind, ensuring your investment pays off. Booth design? Swag concepts and production? Social media takeovers? We’ve got you covered.