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In partnership with the names that are defining our industry.
We engineer the market position, editorial presence, executive platform, and category leadership that get brands shortlisted, specified, and hired in design and development.
We make the market move toward you.
UpSpring is the firm of record for the most ambitious names in our industry.
Our clients are not pursuing maintenance. They are entering new sectors and geographies, repositioning to support premium fees, expanding their executive platform, and competing for the work that defines what the industry looks like next.
UpSpring brings the full integrated capability of a senior partner: press, brand strategy, marketing strategy, executive positioning, websites, creative, and go-to-market work, run by senior teams who know your industry and your business development priorities.
Our Clients Have Been Featured In
AI is changing how firms and products are discovered
When someone asks an AI "Who are the leading architecture firms in healthcare design?" or "What building products should I specify for commercial interiors?", the answer is constructed from your authority signals.
The question is no longer, are you doing strong work? It is, are the signals that define your authority strong enough to be surfaced at the moment decisions are made?
Industry-recognized excellence
PRvoke
PR News Agency Elite Top 100
Ragan’s Top Agencies Award
PR Net 100
Hermes Creative Awards
MarCom Awards
Ragan’s Top Places to Work
Crain’s NY Notable Professionals in Marketing
What firms and manufacturers ask us
What makes UpSpring different from other PR agencies?
UpSpring is the top, award-winning PR and marketing agency that works exclusively with firms and product companies in the built environment. For 17+ years, we have specialized in architecture firms, interior design practices, construction groups and product manufacturers for the built environment. This deep industry focus means we understand how specification and selection actually work, who the decision-makers are, and what signals drive them. We are not a generalist agency learning your industry, we have built our entire business inside it.
How does PR help architecture firms win more projects?
Architecture firms are selected based on perceived authority, not just portfolio quality. Strategic PR builds the signals that shape that perception: media placements in publications like The New York Times, Architectural Digest and Dezeen, thought leadership positioning, awards recognition, and consistent visibility in the conversations that influence project shortlists. UpSpring’s Authority Engine methodology systematically builds these signals so your firm is part of the answer when your category is discussed.
How does UpSpring help product manufacturers for the built environment increase specification rates?
Products are specified based on trust, visibility, and category positioning among architects and designers. UpSpring increases specification rates by building authority through editorial placements in industry media, thought leadership content, trade show strategy, and strategic positioning in the channels that A&D professionals rely on. Our clients, including Carnegie Fabrics, Teknion, NanaWall, and Ultrafabrics, have seen measurable increases in specification requests and category recognition.
What industries does UpSpring specialize in?
UpSpring specializes exclusively in the built environment, including: architecture firms, interior design practices, product manufacturers for the built environment (furniture, lighting, fabrics, building materials), construction and engineering firms, and FF&E companies. Our clients include DLR Group, TPG Architecture, Carnegie Fabrics, Teknion, NanaWall, HLW, JCJ Architecture, Ultrafabrics, Feeney, and Siplast, among many others.