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Trusted by leading firms and product brands in architecture, design, & construction
Built for companies shaping the built environment
Architecture + Construction Firms
Turner Construction, DLR Group, TPG Architecture, HLW, JCJ Architecture, Francis Cauffman, Spectorgroup, Ankrom Moisan, Shepley Bulfinch, Carrier Johnson
Product Manufacturers
Carnegie Fabrics, Teknion, NanaWall, Ultrafabrics, 3form, Feeney, Native Trails, Cerno, BlueStar, Allseating, Soake Pools, Tile Club
Interior Design Practices
Mazzarini & Co, V Starr, Carbon Custom Builders, Studio K, Mendelson Group, Gala Magriñá Design
AI is changing how firms and products are discovered
When someone asks an AI "Who are the leading architecture firms in healthcare design?" or "What building products should I specify for commercial interiors?", the answer is constructed from your authority signals.
The question is no longer, are you doing strong work? It is, are the signals that define your authority strong enough to be surfaced at the moment decisions are made?
Strategy before services
Earn the Authority That Drives Selection
Clarify and Own Your Market Position
Turn Your Presence into a Sales Asset
Build a Brand That Commands Preference
Our Clients Have Been Featured In
Industry-recognized excellence
PRvoke
PR News Agency Elite Top 100
Ragan’s Top Agencies Award
PR Net 100
Hermes Creative Awards
MarCom Awards
Ragan’s Top Places to Work
Crain’s NY Notable Professionals in Marketing
What firms and manufacturers ask us
What makes UpSpring different from other PR agencies?
UpSpring is the top, award-winning PR and marketing agency that works exclusively with firms and product companies in the built environment. For 17+ years, we have specialized in architecture firms, interior design practices, construction groups and product manufacturers for the built environment. This deep industry focus means we understand how specification and selection actually work, who the decision-makers are, and what signals drive them. We are not a generalist agency learning your industry, we have built our entire business inside it.
How does PR help architecture firms win more projects?
Architecture firms are selected based on perceived authority, not just portfolio quality. Strategic PR builds the signals that shape that perception: media placements in publications like The New York Times, Architectural Digest and Dezeen, thought leadership positioning, awards recognition, and consistent visibility in the conversations that influence project shortlists. UpSpring’s Authority Engine methodology systematically builds these signals so your firm is part of the answer when your category is discussed.
How does UpSpring help product manufacturers for the built environment increase specification rates?
Products are specified based on trust, visibility, and category positioning among architects and designers. UpSpring increases specification rates by building authority through editorial placements in industry media, thought leadership content, trade show strategy, and strategic positioning in the channels that A&D professionals rely on. Our clients, including Carnegie Fabrics, Teknion, NanaWall, and Ultrafabrics, have seen measurable increases in specification requests and category recognition.
What industries does UpSpring specialize in?
UpSpring specializes exclusively in the built environment, including: architecture firms, interior design practices, product manufacturers for the built environment (furniture, lighting, fabrics, building materials), construction and engineering firms, and FF&E companies. Our clients include DLR Group, TPG Architecture, Carnegie Fabrics, Teknion, NanaWall, HLW, JCJ Architecture, Ultrafabrics, Feeney, and Siplast, among many others.