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For over three years, Soake Pools has partnered with UpSpring to elevate its brand through a strategic blend of PR, digital marketing, and paid media to drive revenue growth, increase market share, and garner national recognition.
UpSpring modernized Soake Pools’ brand identity while preserving its legacy, creating a sophisticated, high-end aesthetic. The new SEO-optimized website now serves as a seamless digital showroom, allowing potential buyers to effortlessly explore products and customization options, and connect with sales representatives.
In 2024, UpSpring executed a data-driven PR and paid media strategy designed to not only increase brand awareness but also attract high-intent leads. By refining geo-targeting and implementing an evergreen ad strategy, we improved lead quality and maintained cost efficiency.
The impact? $1,712,108 in revenue from just $17,139 in ad spend—an astonishing 9,989% ROAS. Our precision Google Ads and Meta campaigns ensured that every advertising dollar worked harder, increasing conversions, engagement, and visibility.
On the public relations front, we leveraged our deep industry connections to secure top-tier media placements in the luxury home and wellness space. With 1,125,223,889 PR impressions and 235+ media placements, our PR campaigns positioned Soake Pools as the go-to brand for high-end plunge pools.
In 2024, Soake Pools launched the Soake Cold Plunge, aiming to expand beyond its core New England market. UpSpring’s PR strategy secured national and regional coverage in leading publications such as Domino, Better Homes & Gardens, This Old House, Country Living, and the Rich Roll Podcast. By partnering with top landscape architects and designers, Soake Pools successfully entered Midwestern and Western markets, driving sales growth in historically slower-performing regions.
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“The UpSpring team is top notch in everything they do! Their attentiveness to our goals along with their deep bench of creativity resulted in a very cool brand refresh and a next level website. To top it off, they are fun to work with!”
“The UpSpring team is top notch in everything they do! Their attentiveness to our goals along with their deep bench of creativity resulted in a very cool brand refresh and a next level website. To top it off, they are fun to work with!”
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