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Eaton Fine Art (EFA) is an award-winning full-service art consultancy firm that curates captivating art collections for hotels worldwide. A PR client since 2016, Terry Eaton, President & Chief Curator, collaborated with UpSpring to rejuvenate the brand’s visual identity and website, in celebration of more than 30 years of excellence.
Through a collaborative process involving Terry and his Feng Shui consultant, our Creative team developed a dynamic logo and a vibrant color palette that reflects EFA’s inclusive and sophisticated ethos. The new website, meticulously designed to match EFA’s engaging spirit, offers a modern and immersive digital experience, beautifully showcasing their extraordinary art collections and inviting potential clients to explore their unique service offerings.
“The new Eaton Fine Art logo embodies and symbolizes our core essence—creative collaboration. It seamlessly brings various elements into a harmonious whole, reflecting a profound sense of collaboration and unity. These elements converge to form a robust and interconnected entity, underscoring the power of collective effort. It’s a vivid representation of our unwavering commitment to fostering a strong, collaborative spirit.”
“The new Eaton Fine Art logo embodies and symbolizes our core essence—creative collaboration. It seamlessly brings various elements into a harmonious whole, reflecting a profound sense of collaboration and unity. These elements converge to form a robust and interconnected entity, underscoring the power of collective effort. It’s a vivid representation of our unwavering commitment to fostering a strong, collaborative spirit.”
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