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Marketing Audit & Strategy That Yields Results
Our expert team digs deep into your current strategies, discovering untapped opportunities to refine your messaging, enhance visibility, and align communication tactics with your business goals. We analyze your brand and communication efforts alongside those of your competitors. This eight-week process delivers a comprehensive market strategy across every brand touchpoint, guaranteeing you are set up to win. We recognize that every company has different resources so every Marketing and Brand Audit is custom tailored to fit and achieve your desired outcomes.
Competitor Analysis
We evaluate your competitors' content to understand what performs well, how prospects engage with the site, and profile their audience demographics.
Ideal Customer Profiles
Every point of your communications strategy should be focused on solving your customers' problems. To do so, it is imperative that we understand challenges from their perspective. We deliver multidimensional personas developed from one-on-one interviews with your customers and targets that show what motivates them and unlock their barriers to conversion. Additional focus groups, surveys, and workshops can be incorporated as desired.
Messaging Strategy
Once we uncover your prospects' desires, concerns, and hidden criteria, we create a messaging strategy that identifies the features of your offerings and translates them into benefits that resonate with your target audience. This is NOT a brand tone, although one is included. This is actual copy that can be used across all communication channels, from presentations to email workflows, websites, and social media.
Creative North Star
We uncover your driving force, your brand's ethos, the reasons behind what you do, and why it matters, and we encapsulate them in a creative concept that becomes the spine of your brand. This is our most satisfying deliverable because it gives companies a concept to which every effort trues back.
Brand Identity
Some companies come to us needing a new brand identity, while others just want the existing theme polished. Either way, our creative team can guarantee you will finish the audit looking better than when you started it.
Website Audit
Our UX team will take a deep dive into your website to evaluate every aspect from site health, SEO and Key Word rankings, to a more nuanced analysis of the user journey including flow, calls to action and lead conversions. We then deliver a high fidelity wireframe of the ultimate expression of your brand that is designed to convert.
Paid Media Audit and Plan
If you have existing paid campaigns, our team of experts will review and make recommendations to optimize and improve conversions while reducing CPC. We can also put together a complete campaign with analysis, recommendations, and creative concepts where needed. Both packages will include a competitor analysis as well as KPIs to benchmark ongoing success.
Social Media Audit and Plan
We will audit your existing social channels along side of your competitors to design a strategy for growth, engagement and conversion. The plan includes platform analysis and recommendations, content buckets, a hashtag strategy, sample posts, a concept grid and KPIs.
PR Audit and Plan
The media landscape represents a path to shaping your industry's conversation. We start with an audit of current placements and set goals for a desired outcome. Your PR plan provides content buckets, sample headlines and placements, a six-month strategy, KPIs, and desired outcomes.