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Public Relations Services

Influential thought leaders shape industries, and they do not lead by chance. Our Public Relations (PR) team garners billions of impressions by activating media relations strategically designed to deliver transformative growth for our clients, moving them into defining the conversation and expanding their market presence. With deep industry knowledge, we create custom campaigns tailored to each client's unique needs that are both personalized and highly effective.
MEDIA RELATIONS
THOUGHT LEADERSHIP
BRAND STORYTELLING
CRISIS COMMUNICATIONS

Media Relations

Our media relations team consistently delivers an average 200%+ return on investment through earned placements for our clients. We have cultivated strong relationships with top-tier publications, ensuring your story reaches the right audience with authority and credibility that placed media cannot deliver. We secure coverage that highlights your expertise and drives meaningful engagement while delivering valuable backlinks to your website.
We help out clients by providing:

Competitor Analysis

We thoroughly analyze competitors’ media activities, evaluating their coverage and messaging. This helps us identify opportunities and refine strategies to differentiate your brand.

Media List Development

We create and maintain a targeted media list tailored to your industry and goals, identifying key journalists, bloggers, and influencers who cover relevant topics.

Pitching and Story Placement

We craft compelling angles, pitches, and press releases to capture editor interest, working to secure coverage in traditional print, online, and broadcast media, as well as podcast opportunities.

Press Materials Creation

We develop and distribute press kits, design statements, fact sheets, and other materials that provide journalists with the information they need to cover your brand effectively.

Campaign Planning

We manage various media campaigns, including product launches, event promotions, brand announcements, and thought leadership initiatives. Each campaign is tailored to its intended audience to achieve specific objectives.

Award Submissions

At UpSpring, we love to win, and we're experts at it. We identify award-worthy projects, products, and people, draft and submit entries on your behalf, and advise you on the most fitting awards programs. Additionally, we monitor rankings and lists to ensure your company earns the recognition it deserves.

Media Monitoring and Newsjacking

We monitor editorial columns, themes, and trending topics, identifying timely opportunities to position your brand within relevant conversations

Media Training and Coaching

We work with your team to practice and prepare for interviews, helping them build confidence, establish key messaging, and avoid potential misinterpretations through best practices and a contextual overview.

Reporting

We track media coverage and analyze the impact of press placements. We provide regular reports detailing the coverage received, including key metrics, feedback, and insights.2 projects. Your unhosted projects will have a two-page limit, but you can purchase a site plan on a per-project basis to unlock up to 100 static pages and additional CMS pages.

Global and Domestic Strategy

We develop and execute media strategies for both North American and international markets, ensuring messaging is adapted to diverse cultures, regions, and media landscapes. This includes coordinating with global teams and managing cross-border campaigns.

Media Outreach and Relationship Building

We initiate and maintain relationships with media contacts, facilitating ongoing communication to build trust and brand familiarity, develop personal connections, and secure favorable coverage.

Thought Leadership

Insights become high-impact business drivers that allow our clients to break into a new industry or grow market share in an existing sector. We turn your expertise into compelling content that establishes you as the authority. From bylined articles to speaking engagements, we position you where it matters most. Our coverage is not limited to industry journals. We place clients in top-tier business publications such as Fast Company, Forbes, Fortune, WSJ, and the New York Times to ensure a multifaceted approach to building relevance.
We help out clients by providing:

Extracting Insights

We interview company leadership to identify areas of expertise, market and industry trends, and brand differentiators.

Strategy Development

Based on these insights, we craft an outreach strategy to target key audiences and publications with timely and relevant angles, positioning the brand’s decision-makers as leading voices in their industry.

Podcasts

We hear you, and so should everyone else. Let UpSpring help you strategize timely topics, select engaging guests, and schedule your episodes while addressing your technical needs. We'll guide you through launching a successful podcast, using your voice to inspire and inform others in today's conversations.

Content Creation

We produce high-quality written content, including Q&As, bylines, white papers, case studies, and blog posts.

Social Media and Online Presence

We advise on effectively leveraging and sharing press placements and thought leadership content on social media and professional networks to increase visibility, build credibility, and engage with your followers.

Speaking Opportunities

Being a panelist is a great way to grow your audience and establish credibility amongst peers and potential clients while sharing ideas and your capabilities. We research upcoming events, explore panel opportunities, and identify those that are fitting. Our team will be there for you — to coach, to rehearse, to prepare talking points, and to guide you every step of the way.

Brand Storytelling

Every aspect of your PR plan will be viewed through a well-articulated and relevant brand narrative. We craft unique, impactful campaigns that resonate across various media channels, demonstrating creativity and effectiveness. Our client's brands connect emotionally with the press to become memorable and valued in a highly competitive market. Layered and nuanced storytelling changes minds, opens hearts, and delivers millions of dollars in earned media, taking them from the pages of the New York Times to HGTV.
We help out clients by providing:

Brand Voice Development

We work with your team to define and refine your brand's voice, ensuring it consistently aligns with your core values, audience expectations, and industry positioning. Whether formal, approachable, playful, or authoritative, we ensure your messaging is distinctive and resonates across all channels.

Adapting Language and Tone

We create clear guidelines for your brand's tone, language, and style to ensure consistency across all platforms, from social media to press releases. Our approach helps tailor your brand voice to different audiences while staying true to its core identity. We also monitor trends and feedback to adjust your brand voice over time, keeping it relevant and engaging as your business evolves.

Cultural Sensitivity and Inclusivity

We help ensure that your brand voice is culturally sensitive and inclusive and aligns with DEI (Diversity, Equity, Inclusion) standards, allowing your communication to connect authentically with a diverse audience

Copywriting

We are professional storytellers at our core. UpSpring creates strategic content curated to properly position our clients to resonate with media and targeted audiences to influence perception, handle crises, or simply keep the public informed in a newsworthy and strategic manner. This type of content includes bylined articles, crisis communication, press releases, blog posts, editorial Q&As, and speaker and awards submissions, and is designed to be persuasive, clear and engaging while aligning with the client’s goals and values.

Market Differentiation

We analyze your competitors and market positioning to highlight what sets your brand apart.

Trend Alignment

We identify current industry trends to ensure your brand's messaging aligns with or leads those conversations, positioning your company as forward-thinking and relevant.

Stakeholder Engagement

We craft messaging that resonates not only with your clients, but also with investors, employees, and industry stakeholders to strengthen internal and external relationships.

Social Responsibility

We work with your team to develop and promote messaging around corporate social responsibility (CSR) initiatives, underscoring your commitment to ethical business practices, sustainability, and philanthropic efforts.

Long-Term Vision

We work to position your brand not only in terms of current market relevance but also in relation to your long-term goals, creating a narrative that grows with your business.

Crisis Communications

Your reputation is everything. We are proactive in anticipating challenges before they affect our clients. We provide swift and strategic crisis management that meets the situation head-on with a clear and defined communication plan. We see every crisis as an opportunity to build lasting integrity and trust with your community. We counsel your team through every step to ensure optimal outcomes.
We help out clients by providing:

Crisis Scenario Planning and Training

We thoroughly analyze competitors’ media activities, evaluating their coverage and messaging. This helps us identify opportunities and refine strategies to differentiate your brand.

Crisis Messaging and Responses

We create and maintain a targeted media list tailored to your industry and goals, identifying key journalists, bloggers, and influencers who cover relevant topics.

Media Relations and Outreach

We craft compelling angles, pitches, and press releases to capture editor interest, working to secure coverage in traditional print, online, and broadcast media, as well as podcast opportunities.

Social Media Management

We initiate and maintain relationships with media contacts, facilitating ongoing communication to build trust and brand familiarity, develop personal connections, and secure favorable coverage.

Post-Crisis Reputation Rebuilding

We develop and distribute press kits, design statements, fact sheets, and other materials that provide journalists with the information they need to cover your brand effectively.

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