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Custom Website Design

A website can be your most effective and efficient lead generation and conversion tool. With a UX-optimized site, prospects will instinctively know how to navigate themselves through the information they need to validate their decision to work with your brand. It's crucial to create a site that guides them through every stage of their journey, solving their problems along the way.
Our website development follows a multiphased approach.
We start with a deep discovery that shapes the strategy for the build.
Define Goals:
First, we align with your vision for your new site. We’ll discuss business goals and lead generation to understand how your website aligns with your sales process. We will also consider how the site enables brand building, awareness, and media relations. 
Understand Targets:
 We’ll explore your audience’s needs, motivations, and challenges to craft a site that speaks directly to them and drives engagement. We will examine primary and secondary personas as well as tertiary influencers to understand the type of messaging and content that they need to convert. 
We then move into high-fidelity wireframes and design, focusing on user experience, messaging, and aesthetics that align with the brand.

Refinement

We’ll review the core messaging and secondary themes essential to your current branding. Discussions will focus on whether the language needs to be finessed or reimagined to resonate with visitors and facilitate lead generation.

Wireframes and Site Architecture

Turning insights into action, we’ll first develop a detailed high-fidelity wireframe of the homepage and other key design-heavy pages for your review. We’ll then craft a comprehensive sitemap that outlines the user journey and structure. 

Content Strategy

Our team will write persuasive, search-engine-optimized (SEO) copy to guide and convert visitors while incorporating targeted keywords to boost search rankings. If your content strategy requires more depth, additional copywriting hours can be scoped to ensure your website's messaging is as impactful and engaging as possible.

Then, we build the website and make sure it aligns with clear SEO strategies. The final phase includes testing and refinement to ensure the site functions smoothly across platforms, followed by performance analytics to track success and drive continuous improvements.
SOAKE POOLS
BRANDING & CREATIVE • PR • WEBSITE DEVELOPMENT
Making Waves with Soake® Pools
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//3877
WEBSITE DEVELOPMENT • PR
Reinventing //3877’s digital presence
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EATON FINE ART
BRANDING & CREATIVE • WEBSITE DEVELOPMENT
Launching an award-winning brand identity + fully redesigned website
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Ready to bring your vision to life?

OUR WORK
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