National Brand Presence For Maydan Architects

Mary Maydan, a former journalist, founded her namesake firm, Maydan Architects, after discovering a passion for contemporary architecture.

As a full-service architecture and interior design firm located in Palo Alto, California, Maydan Architects has a strong focus on minimalism, thoughtful materiality, and creating a strong indoor-outdoor relationship within a project. While the firm had already garnered acclaim for its modernist design philosophy and hands-on approach to residential projects in California’s Bay Area, Mary, and her team aspired to expand the firm’s presence on a national scale.

To establish a prominent national brand presence for Maydan Architects, UpSpring focused its efforts on crafting a strategic thought leadership campaign. This included the development of an extensive content repository tailored for Maydan Architects’ use in pitching endeavors and firm profiles, as well as project features in top-tier online news platforms and renowned design and architecture publications. The outcome was nothing short of exceptional; with hundreds of placements and an astounding 1.5 billion impressions, Maydan Architects now stands as a widely celebrated and nationally recognized entity.